The idea for BABA didn’t start in a design studio; it started at home. As a father of three, I realized that the clothes we put on our children—and the clothes we wear as parents—should reflect the simplicity and strength of the bond we share. I wanted to create a brand that moved away from the noise of 'fast fashion' and toward something more intentional.

BABA is a tribute to the quiet moments of fatherhood: the early mornings, the messy afternoons, and the realization that the best things in life are organic, honest, and built to last. For Mecca by Mecca.